The Power of Paint when selling your home: increasing Your Home's Appeal for a Successful Sale
In the competitive real estate market, making a lasting impression is key to selling your home swiftly and at a premium price. One highly effective way to achieve this is through the transformative power of paint when selling your home.
In this blog, we’ll explore the compelling reasons backed by studies that demonstrate why painting your home before listing it can be a seller’s secret weapon.
why should you paint when selling your Home
Curb Appeal:
- A study published by Homelight found that homes with well-maintained exteriors, including fresh paint, were perceived as more attractive by potential buyers and nets a whopping 152% of your investment!
Increased Property Value:
- The National Association of Realtors (NAR) reports that homes with a fresh coat of paint typically have a higher perceived value, leading to increased offers from potential buyers.
Faster Sale Times:
- According to a study conducted by Zillow, nearly 3 in 4 recent home sellers believe that the home projects they completed helped their home sell – with paint being the lead magnet among those improvements.
First impressions mean everything:
- According to this fun and interactive research piece conducted by Wall Street Journal, a first impression really is everything. Buyers want a clean canvas and a fresh coat of market-friendly paint is sure to get your house sold faster and for more money.
How do you know when to paint
You should paint your house every 5-7 years:
- Generally, experts recommend repainting every 5-7 years to maintain a fresh and appealing appearance, however, this can vary based on factors like climate, sun exposure, and overall wear and tear.
Paint your house to cover outdated or bold colors:
- If your home features outdated or bold color choices, consider painting in neutral tones. A study by Sherwin-Williams indicates that neutral colors appeal to a broader range of buyers.
Paint if your house shows visible signs of wear:
- If you notice peeling, cracking, or fading paint, it’s a clear sign that it’s time for a refresh as these imperfections can turn off potential buyers.
Paint your house if you have unmarketable colors:
- Colors that are too unique or specific may not appeal to the broader market. Opt for shades that have mass appeal, increasing the chances of attracting potential buyers
Our clients fully embraced our recommendation to paint over the green wall, securing a swift offer on their home at full list price!
As you prepare your house for sale
we hope you won’t underestimate the impact a fresh coat of paint can have on potential buyers. Backed by studies and expert advice, painting your home is a small investment that can yield significant returns. Elevate your property’s appeal, increase its market value and ensure it stands out in a crowded market by embracing the transformative power of paint when selling your home.
But painting alone is not enough to truly make your buyers fall in love. Check out our diy-friendly tips that will be sure to help you sell much faster than your competition!
color consulting
Hello! My Name is Nastassja and I'm the Owner and Lead Property Stylist for Cozy Corners Home Staging and Design, an Arizona Premier Home Staging Company serving the greater Phoenix area (with virtual services to serve well beyond). We take staging seriously. We're not here to play house. Our goal is to increase the perceived value of your home and get you to achieve your real estate goals as quickly as possible.