Now that you have the listing agreement, it is time to ready the house for sale!
There is just one problem. Your client might need some convincing before they are willing to invest time or money into the preparation of their home.
We understand the challenge so here are 6 great reasons to help incentivize your client!
6 reasons to stage your home
Let's first address what Home Staging is not. It is not Remodeling.
Smart cosmetic updates throughout the home along with professional staging will not only generate higher profits, it will also ensure that the home sells quickly - saving the seller mortgage payments and price cuts!
According to recent reports by RESA, Real Estate Staging Association, the average staging investment is between 1% - 3% of the list price and can yield an ROI of up to 15%.
As it stands at the time of this publication, home staging costs are considered a selling expense in the U.S. and can be written off as such. We encourage consulting with a CPA.
Nearly every homebuyer begins their search online. A professionally staged home stands out and captures buyers' attention, putting it on their "must-see" list.
The National Association of Realtors records nearly 90% of Agents stating that home staging had some impact on buying behavior.
In a recent Home Staging Report conducted by NAR (National Association of Realtors), 81% percent of buyers' agents said staging a home made it easier for a buyer to visualize the property as a future home.
By creating a neutral and serene canvas through staging, the home becomes more appealing to a wider range of buyers.
Emphasize that this can lead to a faster sale and a higher selling price.
A home is worth whatever someone is willing to pay for it. Tug of your buyers heartstrings and watch the price go up!
As professional stagers, it is our job to not only scale the property by placing appropriately sized furnishings and art in the home, it is also to transform a house into a home buyers can feel inspired by.
Professional Staging done right will increase the perceived value of your home.
There is a reason that top Builders stage all of their model homes.
However, it isn't just remodels and model homes which benefit from home staging.
Great Home Staging can reveal the hidden charms of more tired and outdated homes as well.
Inform your seller that if a competitor's home goes on the market at the same time, a professionally staged home is more likely to sell faster and for a higher price.
In fact, only 23% of listing agents report using professional staging services for all listings (Source: NAR).
What a great opportunity to stand out among the competiton!
By effectively conveying these incentives, you can help your home seller recognize the value of home staging and its potential impact on their selling success.
Book your consultation today
Hello! My Name is Nastassja and I'm the Owner and Lead Property Stylist for Cozy Corners Home Staging and Design, an Arizona Premier Home Staging Company serving the greater Phoenix area (with virtual services to serve well beyond). We take staging seriously. We're not here to play house. Our goal is to increase the perceived value of your home and get you to achieve your real estate goals as quickly as possible.